AI & SaaS
Go-to-market for AI and SaaS companies, including two US startup launches
Metatron AI · LeaderJam USA · Adsmart AI
AI & B2B growth marketing · Fractional CMO
Turn marketing into a predictable revenue engine.
I’m Dr. Mohammad Alsaadany, a marketing leader shaped at Pfizer and Johnson & Johnson. I build AI-driven growth systems for B2B companies across North America, Europe and the Middle East, combining go-to-market strategy, ABM, demand generation and automation so qualified leads keep arriving.
12 questions · Free · No obligation
- Top 200 Global Power Leader · WPI UK 2023
- Marketing Personality of the Year 2024
- Industry expert on GLG, AlphaSights, Guidepoint & Dialectica
Ex-Pfizer · J&JGlobal pharma marketing
Top 1% globallyExpert-Vetted on Upwork
4.9 ★From 32 Upwork reviews
Track record in numbers
- 15+Years leading marketing
- 35+Businesses served
- 27+Countries supported
- 200M+Marketing budget managed
- 10+Industries served
- 100%Job Success on Upwork
Marketing experience across
- Pfizer
- Johnson & Johnson
- AbbVie
- LeaderJam USA
- Metatron AI
- LIPTIS Pharmaceuticals
- Polyfins Technologies USA
- IDH Corp UK
- Eczemaless AI
- Roadmap Federal Consultancy
- BioNixus
- LMC Pharmacies
- Adsmart AI
- Alborg Diagnostics
Vetted expert
Vetted by the platforms top firms rely on.
Top 1%globally
Expert-Vetted on Upwork, the world’s largest work marketplace
Selected in a live review by Upwork’s Talent Managers for expertise and communication, and proven by client results: 100% Job Success and a 4.9 rating from 32 reviews.
See verified client reviewsIndustry expert on the leading expert networks
- GLG
- AlphaSights
- Guidepoint
- Dialectica
The networks that investors, corporates and consulting firms use to reach senior industry specialists.
- Third-party consulting experience with McKinsey & Company and other top global consulting firms
- Marketing speaker at top universities, including ESLSCA
Diagnosis
If your marketing isn’t producing qualified leads and predictable revenue, something in the system is broken.
B2B funnels usually leak at four points. Switch the view to see what a working growth system changes.
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Reach
Campaigns reach everyone and convince no one.
ICP-led positioning and ABM put you in front of the accounts that buy.
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Capture
Traffic lands on pages that don’t convert.
Conversion-tuned journeys turn visits into qualified leads.
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Nurture
Leads go cold while they wait for follow-up.
AI-personalized automation follows up in minutes and nurtures for months.
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Close
Sales and marketing argue about lead quality.
Shared CRM scoring and pipeline reporting align both teams on revenue.
If you want more leads, I’ll fix your funnel. If you want to scale revenue, I’ll build the system.
Leads leaking out at every stagePipeline flowing to revenue
The growth system
One system from first click to closed deal.
Strategy, campaigns, automation and reporting are built to work together, so every lead is captured, nurtured and handed to sales at the right moment.
Find your weakest link-
GTM
Go-to-market strategy
Positioning, ideal customer profiles and channel plans for product launches and market entry across North America, Europe and the Middle East.
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ABM
Account-based marketing
Coordinated programs that open conversations with the accounts that matter most.
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DG
Demand generation
Always-on campaigns across search, LinkedIn and email that create sales-ready demand.
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AI
AI marketing automation
Workflows, lead scoring and personalization that run around the clock.
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CRO
Funnel & CRM optimization
Find and fix conversion leaks from first click to closed deal.
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CMO
Fractional CMO
Senior marketing leadership for healthcare, pharma and B2B teams, without a full-time hire. Fractional CMO for healthcare.
Specialist services
Fractional leadership
Fractional CMO for healthcare
Part-time marketing leadership for healthcare, pharma, diagnostics and B2B companies, including those entering Saudi Arabia, the GCC and MENA.
ExploreAI & automation
AI Marketing & Automation
Lead scoring, instant follow-up, nurture and CRM workflows that turn leads into pipeline.
ExploreHealthcare & pharma
Healthcare & Pharma Marketing Head
Fractional, advisory or full-time marketing leadership for pharma, biotech, medtech and diagnostics.
ExploreSaudi Arabia · UAE · GCC
Middle East Pharma Market Entry
Launch plans, HCP engagement and compliant marketing for pharma, biotech and medtech companies entering the Gulf.
ExploreGo-to-market strategy
Go-to-Market Strategist
Ideal customers, positioning, channels and pipeline for B2B launches and new markets.
ExploreTrack record
Growth built across five industries and 27+ countries.
Pharmaceuticals
Brand and launch marketing with global pharma leaders
Pfizer · Johnson & Johnson · AbbVie · LIPTIS Pharmaceuticals
Diagnostics & laboratory services
Business development and marketing for two of the region’s largest lab networks
IDH Group, MEA business development · Alborg Diagnostics, GCC marketing (700+ clinics)
Digital health & HealthTech
Launch and FDA readiness for US healthtech
Polyfins Technologies, San Francisco · Eczemaless AI, dermatology app
Retail & FMCG
Led marketing for a 350-branch retail network
350+ FMCG branches
Selected engagements
Business development
LeaderJam · US B2B SaaS
Ran B2B business development for close to two years, opening around ten new prospect conversations a week and moving prospects into branded trials.
Outbound email
OLED Viva Bio · Biotech
Built an outbound email campaign with high delivery rates for a healthcare and biotech company.
AI marketing
Metatron AI · New York
Designed AI-driven marketing covering segmentation, predictive modeling, automation and campaign optimization for ROI.
How we start
From first answer to growth plan in four steps.
- 01
Take the free assessment
Twelve questions about your goals, channels, CRM and monthly lead flow.
- 02
Strategy call
We go through your answers together and pinpoint where growth is leaking.
- 03
Your 90-day growth plan
A prioritized roadmap that starts with quick wins and builds a system that compounds.
- 04
Build, automate, scale
My team and partners implement it with you, then we measure and optimize.
Recognition
On stage, on screen and in print.
Scroll or swipe to explore
Johnson & JohnsonEMEA emerging markets marketing 
White Page InternationalGlobal 200 Power Leaders 2023, Marketing & Communications 
Johnson & JohnsonNew product launch 
London JournalAward announcement 
Rotary InternationalGlobal recognition 
Starzplay · Starz OnFrom Data to Dollars, market research course (2023) 
UK HeraldEmpowering Leaders feature 
AI & Enterprise SummitPresenting Saudi Arabia’s 2030 AI vision 
Bibliotheca AlexandrinaLectures on healthcare and pharma marketing 
LIPTIS Pharmaceuticals USALaunch of its latest obesity product 
Favikon#11 in the Top 40 marketing and sales creators, Saudi Arabia (2024) 
almentor BusinessPartner expert in marketing and insights, Middle East and Africa 
Seamless Saudi ArabiaVIP speaker on two AI panels, one a top 3 session 
Middle East Enterprise AI & Analytics SummitGuest of honour and leading speaker, Riyadh 2024 
Janssen Immunology · J&JLaunching the new Simponi campaign for EMEA emerging markets
Testimonials
What leaders say about working with Mohammad.
There are few I have worked with who have brought the kind of energy, creativity, and innovative capacity doing business development as Mohammad. He is a joy to work with.
I had the pleasure of working with Mohammad on our marketing project, and I couldn’t be more satisfied with the results. From the very beginning, Mohammad demonstrated exceptional professionalism, expertise, and a deep understanding of our marketing needs.
Mohammad is an exceptional professional with tremendous industry knowledge and experience in the pharmaceutical industry. Working with him has been an absolute pleasure: his expertise, professionalism, and communication methods provided strong deliverables and helped us successfully complete our common project. If you get the opportunity to work with him, do not miss out.
Mohammad is a natural leader who is energetic, visionary, imaginative, driven to results, and able to work with a wide variety of talent and people. His business development skills are exceptional, and he has a premium capacity to connect with prospects and close agreements. He is smart, fun, engaged, empathetic, and courageous. We will hire him back in a heart beat when we have another similar engagement.
Mohammad is a very entrepreneurial person. He is a person that sees challenges as a positive in getting things done in a sustainable manner. His energetic personality in combination with a healthy dose of ambition makes him a very attractive person to work with and to have at your side in difficult situations. Great vision and leadership skills.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
I had the chance to work with Mohammad for some time, in which I witnessed his dedicated and passionate personality. Mohammad has good analytical skills and is known for his creative and innovative approach to solving problems. He worked in both sales and marketing, and he excelled in both.
Mohammad is amazing! Five stars!!! He is a business development professional and helped us build an excellent email campaign with high delivery rates. Highly recommend!
Very inspiring leader with a high level of curiosity and a willingness to challenge the status quo.
Show 10 more recommendationsShow fewer
I have known Mohammad since college, and he has always shown a high level of commitment and creativity. He has super networking and communication skills across different groups, and I have always admired his fast career development in each company he has worked for. In a nutshell, Mohammad is an added value and a great asset for any organization, and he will be a shining star within any team he joins or leads.
His friendly approach with people and his politeness are two of his finest qualities. His passion and desire for success are powerful: he is a man with a big dream who always strives to achieve it with smart work. He is a network builder who loves to explore and learn, and he is not a blind follower but a man with a vision.
Mohammad has diversified capabilities, and his ability to learn, adapt and innovate is distinguished. He has super social skills and connects with every person through a different approach. What is unique about him is that he kept a positive attitude even in ambiguous situations, leading the team while keeping it inspired.
Mohammad is a professional, ambitious and smart team player, and a highly competent, talented leader for the business, the product, the company and the team. I wholeheartedly recommend him to anyone who needs to align their business to a higher purpose, get closer to clients and build a business development vision.
Mohammad has a large scale of experience and capabilities. His commitment and accountability are a driving force for growth, and he is able to strategically manage challenging situations.
Mohammad is a highly qualified person with a proven track record of success. I have known him for quite some time, and I can recommend him to any organization. He is active, organized and highly motivated.
Mohammad is one of the best people I have ever worked with. He helped me a lot at the beginning of my time at Pfizer: a proactive and responsible colleague with great skills, so I called him my senior.
Mohammad is a creative person who always has innovative ideas and out-of-the-box initiatives, making him a smart marketing professional.
The best colleague you can work with: intelligent, smart and presentable.
I have worked with Mohammad, and he showed lots of enthusiasm and hard work.
LinkedIn recommendations and Upwork reviews, lightly edited for length and clarity.
Remote-first · Clients across North America, Europe and the Middle East
About
Fifteen years of marketing leadership, from global pharma to AI startups.
My background spans global pharma with Pfizer, AbbVie and Johnson & Johnson, including EMEA emerging-markets marketing for biologics, the first unified Simponi campaign and new product launches at J&J, and digital transformation for international markets at LIPTIS Pharmaceuticals. In diagnostics, I led business development across the Middle East and Africa for IDH Group and marketing across the GCC for Alborg Diagnostics, two of the region’s largest laboratory networks. In digital health, I led the launch and FDA readiness for Polyfins Technologies in San Francisco and the dermatology app Eczemaless AI. I have also led marketing for a 350-branch retail chain and B2B technology companies, and helped launch two US startups in AI and SaaS.
Today I bring that discipline together with AI, automation and analytics. The result is a growth system your team can run, measure and scale, with me in the room as both strategist and hands-on operator.
For healthcare and pharma in Saudi Arabia and the GCC, read Gulf healthcare marketing leadership.
I don’t just talk about marketing; I make it happen.
- 2024Marketing Personality of the Year
- 2023Global 200 Power Leader in Marketing & Communications (Asia + EMEA edition), officially recognized by White Page International (UK) · CXO Book 2023
- Top 10Meet the Boss: top 10 global experts in digital transformation in life sciences, and its global roundtable with Rockwell Automation on digital transformation for life science manufacturers
- #11Favikon: Top 40 LinkedIn creators and experts in marketing and sales in Saudi Arabia (2024)
- Top 1%Expert-Vetted on Upwork: top 1% of talent globally
- TVFrom Data to Dollars: How Market Research Can Boost Your Business, a course series with almentor on Starzplay / Starz On (2023) · Read the story
- Trainingalmentor Business partner: selected as a top expert in marketing and insights, training teams at leading companies across the Middle East and Africa
- SpeakerVIP speaker at Seamless Saudi Arabia on two panels: AI for CMOs and smarter marketing evaluation (one of the event’s top 3 sessions), and automation and AI for marketing operations · Speaking
- SummitMiddle East Enterprise AI & Analytics Summit, Riyadh (2024): guest of honour at the opening session and leading speaker on two panels, on AI and analytics and on building the workforce for intelligent enterprises · Speaking
- AcademiaLectures at the Bibliotheca Alexandrina on healthcare and pharmaceutical marketing, including an ESLSCA session on digital transformation in healthcare
- PressFeatured in Al-Ahram, London Journal and UK Herald · All coverage
- GlobalHonoured by the Rotary Club of Giza North, Rotary International
For boards & recruiters
Hiring a CMO or head of growth?
I’m open to selected senior marketing leadership and advisory roles worldwide, including remote and fractional positions.
- 15+ years across pharma, healthcare, retail and B2B tech
- 200M+ in marketing budgets managed
- Businesses supported in 27+ countries
- Top 1% of talent globally: Expert-Vetted on Upwork
- Third-party consulting with McKinsey and other top global consultancies
- Fluent in English and Arabic
Mohammad is smart, a good communicator, and has good strategic and analytical skills.
Insights
Field notes for leaders expanding into the Middle East.
FAQ
Questions before we talk.
What happens after I take the assessment?
I review your answers to see where your marketing and sales are leaking and whether a structured 90-day growth program fits your business. If it does, we book a strategy call to go through them together.
What does “Expert-Vetted” mean?
It is Upwork’s badge for the top 1% of its global talent pool. Upwork’s Talent Managers select Expert-Vetted professionals in a live review of their expertise, experience and communication skills.
Do you only work with healthcare companies?
No. Healthcare and pharma are a deep specialty, and I also work with AI and SaaS companies, B2B technology firms, and retail and FMCG brands.
Where are your clients based?
Worldwide. I work remotely with B2B companies in the United States, Europe and the Middle East, and have supported businesses in 27+ countries. Calls are scheduled to suit your time zone.
How do engagements work?
We agree the format after the strategy call. Options include a 90-day growth program, ongoing fractional CMO leadership, focused project sprints or advisory.
Do you advise, or also implement?
Both. I set the strategy and lead execution with my team and partners across campaigns, automation, CRM and analytics.
How soon will we see results?
Funnel and conversion fixes can show results within weeks. Demand generation and ABM programs build pipeline over one to two quarters, and shared reporting shows progress from the start.
Which languages do you work in?
English and Arabic. Strategy, content and reporting can be delivered in either language, or both.
Free growth assessment
Find out where your growth is leaking.
Answer 12 questions, see whether a 90-day growth program fits your business, then choose your next step.